It is estimated that 1/3 of children and more than 59% of all children are covered by Medicaid. The emphasis of this shoot for Presbyterian Healthcare Services in New Mexico was families with children that are living healthy lifestyles. Our casting sought out actual families and not professional talent. It paid off. It was an exhausting shoot, but amazingly rewarding in terms of the images we made and the family dynamics that made them possible. Our location's rural setting was perfect for the task, providing countless scenarios that suggested people living well with limited means. We simply asked them to be themselves and give us a slice of their daily lives. They delivered. It was a beautiful testament to the importance of loving parents that focus first and foremost on the well being and stability of their families. Medicaid often eases the struggles associated with that journey.